Givaudan reorganises its Taste & Wellbeing product portfolio around Food Experience spaces
Givaudan Taste & Wellbeing has announced it has strategically realigned its portfolio to better reflect how, through its expanded product offering and capabilities, it supports customers to deliver future facing food experiences that consumers value.
Louie D’Amico, President of Taste & Wellbeing, Givaudan said:
“As the food industry faces profound disruption, driven by rapidly changing consumer and customer needs and growing environmental concerns, our business has evolved to meet this challenge head on. Anchoring our flavour, taste, natural functional and nutritional capabilities around the concept of food experiences enables us to link what we do with the benefits that consumers expect from the food, beverages and nutraceutical products they consume. I strongly believe this positioning is a demonstration of the Givaudan difference and delivers on our Company’s purpose of creating for happier, healthier lives.”
By realigning its Taste & Wellbeing portfolio, Givaudan signals its ability to anticipate and understand its customers’ needs with a consumer end-benefit in mind. The Company has identified three experience spaces that will help deliver its promise to its customers and their consumers:
The ‘Feel Good’ Food Experience space encompasses Givaudan’s flavour, taste, colour, preservation and texture capabilities with the aim to create sensory experiences that feel good, surprise and delight.
The ‘Does Good’ Food Experience space covers its nutrition and health related portfolio of botanicals, bioactives and technologies that reduce sugar, fat and sodium. These solutions are aimed at enhancing the nutritional value of food and supporting healthy living, to bring more of the natural wellbeing benefits that consumers want.
The ‘Imagine’ Food Experience space includes tools and programmes that enable discovery, innovation, creation and collaboration with its customers and partners, going beyond consumer expectations and shaping the future of food.
For more information on how Givaudan is helping food, beverage and nutraceutical companies deliver experiences consumers love, please visit our website at www.givaudan.com/taste-wellbeing.
Givaudan is a global leading company in taste and wellbeing, and fragrance and beauty. With its heritage stretching back over 250 years, the Company has a long history of innovating scents and tastes. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on https://www.givaudan.com.
About Givaudan Taste & Wellbeing
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game changing innovations in food and beverage. Let’s imagine together the future of food. Learn more at https://www.givaudan.com/taste-wellbeing.
For further information please contact
Frederique Carré, Taste & Wellbeing Communications
T +33 6 7063 5189
Ingrid Janson, Taste & Wellbeing Communications
T +1 786 602 4337