Givaudan introduces its SaniScent™ platform, the most comprehensive suite of cross category hygiene technologies to date
Boosting the sense of hygiene of any product with olfactive directions, leading to improved health and wellbeing
Givaudan raises the bar on hygiene technologies with the launch of its SaniScent™ platform, the industries' most comprehensive technologies that reinforces hygiene to improve overall health and wellbeing for consumers.
This initiative is powered with exclusive consumer insights on consumer attitudes toward hygiene and how psyche has shifted as a result of the pandemic. Today, 83% of consumers wash their hands more frequently, while 39% are doing their laundry more often. The focus on hygiene has also led to a 48% increase in the purchase of liquid soap and a 47% increase in surface cleaners.
The SaniScent™ platform provides customers with six technologies that will be able to reassure, protect, reward and reinforce the sense of hygiene in all product categories. Our platform includes:
- SaniScent™ Essential Oils
Conveying the hygiene message through a collection of essential oils which cover a wide range of olfactive territories.
- SaniScent™ Pure
A unique blend of perfumery ingredients exhibiting as secondary benefits, bacteria growth inhibition activity and the potential of reducing virus viability.
- SaniScent™ Protect
Our proprietary technology with a bacteria growth inhibition secondary benefit. It can be used with a wide variety of olfactive directions and has been optimised for cosmetics and personal care products.
- Micellar fragrances
Designing gentle clean formulations across all categories.
- Hygiene heart capsules
Boosting the hygiene profile of our fragrance encapsulation technologies.
- Phytogaia™ hygiene collection
Natural purification inspired by phytoncides.
“Since the pandemic, consumers have re-prioritised their hygiene and wellbeing. This change in behaviour has led to a demand for higher expectations in hygiene offerings that can effectively deliver a strong combination of hygiene and sensorial benefits. The SaniScent™ platform is the most comprehensive range of hygiene technologies to date and delivers on this consumer demand by empowering customers to offer end-users olfactive directions across all hygiene and care categories.”
Jeremy Compton, Global Head of Science & Technology for Fragrances
The launch of the SaniScent™ platform furthers Givaudan’s leadership in the hygiene and care space; in line with its purpose of creating for happier, healthier lives with love for nature.
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
Marie Laure André, Head of Fragrance & Beauty Communications
E marie-laure.andre@givaudan.com
