Givaudan expands its fragrance and beauty presence in Turkey to support the local and regional growth

Givaudan is proud to announce the expansion of its presence in Turkey, marking a meaningful step forward in its continued development in the country. In response to the rising fragrance demand in one of the most dynamic and promising markets, the Company has reinforced its creative and technical fragrance capabilities, ensuring enhanced agility and efficiency in delivering distinctive solutions to its local and regional customers.

“Turkey has long been a source of inspiration in perfumery, where tradition and innovation blend beautifully. By expanding our footprint here, we are not only celebrating this heritage but also enhancing our ability to co‑create with customers.”

Felix Mayr‑Harting, Global Head of Consumer Products, Fragrance & Beauty

The newly expanded office includes a dedicated application lab designed to offer faster and more tailored solutions to customers, alongside a new drying area complementing the existing washing room. A social and sensory space will offer an inspiring setting for immersive sensory sessions, creative marketing discussions, and co‑creation initiatives. These enhancements are a strong example of our local and regional strategy, building technical expertise that accelerates developments across key fragrance categories.

“This investment demonstrates our confidence in the Turkish market growth potential and our commitment to developing meaningful partnerships with local and regional brands. Strengthening our presence here will allow us to respond more quickly to consumer trends and foster deeper connections across the region.” 

Kaspar Probst, Regional Head of Consumer Products for Europe, Fragrance & Beauty 

The enhanced office space in Turkey will serve as a creative and commercial hub for Givaudan’s Fragrance & Beauty activities, encouraging new perspectives, collaboration, and customer-centric solutions illustrating how Givaudan’s local and regional strategy continues to strengthen its leadership position across Europe and beyond.

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,500 people worldwide and achieved CHF 7.5 billion in sales with a free cash flow of 14.1%. With a heritage that stretches back over 250 years, we are committed to driving long-term, sustainable growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.

About Givaudan Fragrance & Beauty
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.

For further information please contact 
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com