Givaudan celebrates 85 years of creativity in Haute Parfumerie and offers a glimpse into the future
Highlighting its sumptuous creative heritage, capabilities and talents through a retrospective and forward-looking exhibition
Givaudan, the global leader in fine fragrances, unveils ‘Haute Parfumerie’, an event dedicated to its unique creative savoir-faire, from 6 to 17 March at its Fine Fragrance Creative Centre in Paris.
Inspirational, detached from all constraints and fearlessly creative, the artistry of Haute Parfumerie unleashes the perfumer’s imagination to translate the most precious and unspoken emotions into luxurious olfactive creations.
This exclusive exhibition, open to Givaudan partners and collaborators, explores the founding position of the Company in Haute Parfumerie history through its visionary expertise and the boundless creativity of its perfumers.
Conceived as an immersive retrospective and future-oriented experience, the Haute Parfumerie event puts the spotlight on:
- Givaudan’s heritage: We take a step back in time through the iconic and pioneering compositions created for the most legendary fashion houses, showcasing original formulas and exclusive archives.
- Modern Haute Parfumerie: We highlight the dreamy, daring and highly artistic dimension of perfume, along a curated selection of 14 contemporary and emblematic creations, narrated by Givaudan’s perfumers.
- The future of creation: We focus on how technology transcends and serves olfactory creation (Carto), knowledge and the transmission of know-how (Givaudan Perfumery School), and explain Givaudan’s approach to materials and ingredients for Haute Parfumerie.
“This exceptional initiative underscores Givaudan’s leading position in the fine fragrance sector. Our objective is to propose both a retrospective on the illustrious fragrances crafted for the most prestigious houses while opening perspectives towards the future. The Haute Parfumerie event brings to life Givaudan’s role as the key partner in achieving the most ambitious creations for our customers, and demonstrates how we are defining the rules of tomorrow’s fragrance design.”
Oriol Segui, Head of Fine Fragrances Europe
Driven by excellence, authenticity and uncompromising creative freedom, Givaudan showcases its avant-garde expertise in offering the most enchanting past, present and future fragrance creations.
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2022, Givaudan employed almost 16,700 people worldwide and achieved CHF 7.1 billion in sales with a free cash flow of 6.7%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
Pauline Martin, Fragrance & Beauty Communications