Human by nature
A perspective from CEO Gilles Andrier on Givaudan’s new brand identity.
It is a new day at Givaudan, and with it comes a new brand identity to more accurately reflect the Company we are today and our vision for tomorrow.
Over our 250-year history we have continued to evolve and adapt to an ever-changing world, never losing our passion for creating scents and tastes that are loved by consumers all over the world.
Responding to the question, ‘Why do we exist’? we rediscovered our purpose of ‘Creating for happier, healthier lives with love for nature’, expressing the contribution we want to make to people, society, and the planet. We’ve also expanded our portfolio to better satisfy the demands of our clients, going beyond flavours and fragrances into adjacent spaces to expand our offering with new experiences for end consumers.
The evolution of our business echoes what is happening in the world at large. There has been a global movement towards more responsible means of production and consumption, and companies are rightly playing their role to tackle society’s most pressing challenges. At Givaudan, we are guided by our commitments to protecting nature, creating equal opportunities, and generating a positive impact in communities where our Company is active. The world continues to change and so do we. Our new brand identity celebrates the beauty of the human experience and our connection to nature.
This is Givaudan. Human by nature.
Gilles Andrier, CEO