Givaudan draws inspiration from nature with Phytogaia™ and Thalassogaia™
Two innovative fragrance technologies bringing natural benefits of the environment in a responsible way
Givaudan is delighted to unveil two new innovative fragrance technologies, Phytogaia™ and Thalassogaia™, which are inspired by nature allowing perfumers to bring the natural benefits of forests and the ocean into perfumes. They were developed according to our Naturality Guide™ principles and Company purpose, and designed in a nature-conscious way bringing multiple health and wellbeing benefits to consumers in all fragrance categories.
Inspired by the Japanese art of forest bathing, Phytogaia™ captures the wellbeing benefits of molecules that are emitted by forest trees proven to bring a positive effect on people. These molecules, called phytoncides, provide wellbeing benefits when used in fragrances by improving consumers’ mood, reducing stress and fatigue. Our Science and Technology team conducted analyses to understand their volatility and composition, then translated their findings into perfumery accords for perfumers to create fragrances that positively influence the lives of consumers.
Following the success of Phytogaia™, our Science and Technology team began to study oceanic atmospheres and coastal environments which led to the creation of Thalassogaia™. Drawing from the inspiring surroundings of the beach, our scientists conducted ScentTrek™ analyses, using our headspace technology, to develop a collection of Thalassogaia™ perfumery accords that mimic the composition of the marine environment. The collection of accords was designed to trigger the calming feeling of being near or in water and can be used in all fragrance categories, from air care to personal care.
“Bringing new innovative technologies to life with sustainability top of mind is key for our fragrance business. Phytogaia™ and Thalassogaia™ harness the natural benefits of the environment and then translate these benefits into perfumery in a responsible way to ultimately positively impact consumers. These fragrance technologies are excellent examples of how we’re committed to our Company purpose of creating for healthier, happier lives, with love for nature.”
Jeremy Compton, Global Head of Science and Technology, Fragrances
The development of innovative technologies derived from nature remains a key goal of our 2025 strategy and our Company purpose.
Givaudan is a global leading company in taste and wellbeing, and fragrance and beauty. With its heritage stretching back over 250 years, the Company has a long history of innovating scents and tastes. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on www.givaudan.com.
About Givaudan Fragrance & Beauty
Driven by passion and innovation, Givaudan Fragrance & Beauty aims to bring delightful and memorable sensorial experiences to consumers around the world. Currently present in all major markets, we strive to be the creative partner of choice for customers not only in personal, fabric, hygiene and home care but also in fine fragrances and beauty overall. As the global leader in fragrance creation, the Company is committed to creating fragrances and beauty products for happier, healthier lives with love for nature. Our customers benefit from our expertise in three business units: Fine Fragrances, Consumer Products, and Fragrance Ingredients and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more at www.givaudan.com/fragrance-beauty.
For further information please contact
Marie Laure André, Fragrance & Beauty Communications
T +33 1 3998 4477