Givaudan launches Zap, its unique platform for malodour solutions specific to categories and applications
Offering a broad spectrum of solutions liberating people from the negative impact of malodour and live their life fully
Givaudan Fragrances is thrilled to announce today the launch of its Zap solutions platform designed to address the negative impact of malodour for home, personal and fabric care. As the first fragrance house to offer malodour solutions specific to categories and applications, we design scents that can address very specific consumer challenges for each product category.
Developed in our Health and Wellbeing Centre of Excellence in Ashford (UK), the Zap solutions aim at reducing malodour while boosting freshness to enhance the well-being of people around the world. Zap capitalises on the largest catalogue of malodour technologies in the industry, several of them being patented. It provides focused solutions to counteract malodour through a greater understanding of the synergistic combination of Givaudan’s malodour technologies. The performance of Zap is then measured accurately through sensory capability and the impact on the well-being of people through our neuroscience understanding.
The Zap portfolio is repositioning our portfolio of unique solutions with a targeted approach for each key category focusing on answering specific consumer challenges:
- YouZap™: malodour solutions for personal care with a special focus on deodorant with DeoZap™, bringing freshness and confidence for people to be at their best all day long.
- FabZap™: malodour solutions for fabric care. It makes people feel uplifted with clean and fresh cloth and be confident throughout the day.
- HomeZap™: malodour solution for Home care. It makes people enjoy their time with family and friends in a welcoming home.
Simon Ellwood, Head of Fragrance Health and Wellbeing Centre said: “At our Health and Wellbeing centre of excellence, we are permanently scouting for new moments of malodours in consumers daily lives, across all categories and around the world. Once identified, we work closely with our perfumery teams to develop, evaluate and validate new malodour models to develop unique technologies to fight those new malodours, either through creative fragrance design rules, or drop-in technologies for fragrances.”
Jeremy Compton, Head of Science and Technology Fragrances said: “At Givaudan, with over 30 years of experience we are able to leverage fragrance creation to influence people’s well-being, their self-confidence, or their moods and emotions; it is very motivating to see that our Zap solutions platform can impact so positively people’s life.”
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Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.5 billion in 2018. Headquartered in Switzerland with local presence in almost 150 locations, the Company has more than 13,500 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Fragrances
Givaudan is passionate about perfumery and is dedicated to combining creativity and innovation to design beautiful fragrances. With the industry’s largest perfumery team, Givaudan contributes to making life delightful and memorable through unique scent experiences for customers around the world. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home and laundry care, as well as prestige perfumes. Our customers benefit from Givaudan’s expertise in three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more about Fragrances at www.givaudan.com/fragrances.
For further information please contact
Marie Laure André, Fragrance Communications
T +33 1 3998 4477