Givaudan launches Scentaurus®, a new family of sustainable fragrance precursors
Offering the broadest palette of fragrance precursors in the industry and reinventing the architecture of Fragrances
Givaudan fragrances is thrilled to announce today the launch of Scentaurus®, a family of fragrance precursors to expand the palette of ingredients that offer the possibility for perfumers to formulate long lasting fragrances for various applications.
A fragrance precursor is a low odour molecule which, when exposed to an external trigger such as oxygen, light or water, will release at least one fragrant molecule. This new technology brings long lastingness to fragrances across several categories such as fabric, home and personal care products. The technology also offers a way to counteract habituation by signalling unique top notes during the life of the fragrance.
Givaudan was the first company to introduce, in 2006, a light cleavable fragrance precursor in the palette of ingredients with Scentaurus® Tonkarose, a molecule that releases two different odourants. Givaudan is now offering a new family of precursors by adding Scentaurus® Clean, Scentaurus® Juicy and Scentaurus® Berry to the palette. Each Scentaurus® ingredient is exclusive to Givaudan Perfumers to offer high level of versatility in different olfactive families.
In addition to the clear olfactive benefit to fragrance compounds, Scentaurus® was developed in line with our sustainability approach “A Sense of Tomorrow”, as a responsible innovation with a positive impact on the environment. Scentaurus® allows the formulation of compacted fragrances and is produced applying the green chemistry principles.
Jeremy Compton, Head of Fragrance Science and Technology said: “Our new Scentaurus® technology is revolutionary as it brings us a new evolution to the way of designing fragrances. Some olfactive notes can now be delivered at dry stage on fabrics that were not possible previously. More than just a new method of formulation, the precursors can deliver even more innovative formulas to our customers, and ultimately responds to consumer demands for ever more performant fragrances.”
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.5 billion in 2018. Headquartered in Switzerland with local presence in over 145 locations, the Company has almost 13,600 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Fragrances
Givaudan is passionate about perfumery and is dedicated to combining creativity and innovation to design beautiful fragrances. With the industry’s largest perfumery team, Givaudan contributes to making life delightful and memorable through unique scent experiences for customers around the world. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home and laundry care, as well as prestige perfumes. Our customers benefit from Givaudan’s expertise in three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more about Fragrances at www.givaudan.com/fragrances.
For further information please contact
Marie Laure André, Fragrance Communications
T +33 1 3998 4477