Givaudan Active Beauty reverses hair ageing with Darkenyl™, an advanced hair pigmentation recovery at in-cosmetics Asia in Bangkok
Givaudan Active Beauty presents Darkenyl™, a new revolutionary hair re-pigmenting active ingredient inspired from the latest stem cell research.
Hair ageing is a concern worldwide, representing a major potential for the beauty industry: 59% of consumers on average are worried about hair ageing (mainly Japanese and Chinese who are above average) and over 60% of them are currently bothered by hair colour loss¹.
If genes can play a large role in hair whitening, it is now well-known that free radicals are directly inducing the premature greying of hair for both men and women. Most of the existing hair pigmentation solutions are based on hair colourants, artificially repigmenting the hair shaft but not addressing the origins of hair whitening.
Givaudan’s skin experts have designed Darkenyl™ to counteract the hair whitening biological process, by combining two synergistic molecules, the taxifolin glucoside, a unique stabilised plant polyphenol and N-acetyl-tyrosine, a soluble precursor of melanin synthesis.
Darkenyl™ boosts hair stem cells proliferation (+30%) and migration to help the hair matrix with new melanocytes. Its antioxidant properties enable the reduction of free radical damage in hair follicles (-53%) and also helps to protect existing melanocytes (+189%). Once the hair matrix has been repopulated with new melanocytes and both new and existing melanocytes are protected from ROS, Darkenyl™ delivers its melanin synthesis precursor to reactivate melanogenesis (+364%).
A clinical study versus placebo using white hair proportion scoring on hairlines and white hair density quantifying on a shaved scalp area have demonstrated the significant consumers’ benefits of Darkenyl™: in four months, volunteers had more than three times less white hair/cm², with up to -56% reduction of white hair. The unique action of Darkenyl™ is patent-pending, gender independent and can be used on any hair type or colour. It shows progressive and long-lasting results.
Amandine Scandolera, Head of Biological Evaluation, said: “The knowledge of the different mechanisms involved in the development of canitie are increasingly consolidated to demonstrate the key role of the scalp oxidation, which was, up to now, less considered in the scientific strategies implementation. With the development of Darkenyl™, we offer an effective solution through the reactivation of the main altered mechanisms at the origin of canitie such as reduction of oxidation, reactivation of melanocytes stem cells and increasing of melanogenesis. Having white hair is definitely not an irreversible phenomenon anymore!”
To inspire the beauty industry while showcasing the high potential of this new ageless hair technology, our experts of formulation crafted S3D® Colourback, a repigmenting and conditioning serum to beautify and rejuvenate the hair.
S3D® Colourback features Darkenyl™ and ResistHyal®, which is the ultimate hair beauty enhancer (optimised hyaluronic acid), this product quickly penetrates into the scalp and spreads on the hair while activating the repigmentation process and protecting the hair follicles. With its innovative comb, S3D® Colourback enables a precise and effective application, directly on the roots.
To find out more about Darkenyl™, we invite you to visit our booth M40 at in-cosmetics Asia in Bangkok.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.1 billion in 2017. Headquartered in Switzerland with local presence in over 100 locations, the Company has more than 11,100 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417