Reason 2: A unique business model

Winning business assumes: being on a core supplier list, submitting a brief, developing a solution and being selected by the customer.

Our products are unique co-creations with our customers

Consumer-differentiating, bespoke, value-added Fragrance & Beauty, Taste & Wellbeing solutions driven by innovation
Agility and service are key
Scent and taste determine consumer purchase and repeat decisions whilst representing only a minor fraction of costs 0.5-2.0% in flavours and consumer fragrances to 4-6% in fine fragrances, i.e. a very minor portion of the end product costs

High barriers to entry and high shifting costs for customers

Mastering complexity is a key feature of our space

	A research-driven innovation process and a deep understanding of consumer preferences around the world
	Sustainability goals creating significant innovation opportunities (e.g. move from non-renewable to renewable, etc.)
	IP / formulae owned by Givaudan
	Mastering high complexity and volatility at every step: > 11,400 raw materials and a sophisticated supply chain with over 2,500 raw material suppliers > 122,600 products made to order, delivered just in time to > 10,000 customers > 310,000 customer submissions / product briefs managed annually, and ca. 15% of our portfolio up for review due to the life cycle of products
	Compliance and regulations

Our purpose is our guiding star to drive sustainable long-term performance while leading the way to improve happiness and health for people and nature. It defines why we do what we do at Givaudan, and is supported by bold, measurable ambitions demonstrating our aim to be a sustainable business that acts as a force for good.