Mindful moments

  • Majority of consumers want to reduce alcohol consumption
  • Consumers want products that do and feel better
Majority of consumers want to reduce alcohol consumption

How we relax, connect and socialise has changed. Now, consumers want to enjoy the best occasions in life more mindfully

That’s why the majority of drinkers now want to reduce their alcohol consumption. Givaudan set out to explore their motivations for drinking more mindfully, and find out where new lo-no products can fit into their lifestyles. We surveyed 4,000 consumers in five key markets. 

6 in 10 alcohol drinkers are reducing their consumption

What we found is a series of specific opportunity areas for different beverage types. Each represents a different mindful moment; consumers want creations tailored to how they’re feeling and what they’re doing. Our research found that as consumers become more familiar with the concept of mindful drinking, they look for more interesting options to elevate their drinking experience.

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Consumers want products that do and feel better

Consumers want products that do and feel better

The research findings are clear: hundreds of millions of consumers are waiting for lo-no products, in every segment, that do better and feel better for mind, body and planet. Producers with the knowledge, technology and capability to meet that need will come out on top.

Givaudan co-creates with producers to give you the knowledge, technology and capability to meet this demand. We’re on hand as a partner from brainstorming to production, helping you innovate with new tastes, source premium ingredients and navigate regulation.

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