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Discover consumer preferences for wellness benefits

Explore consumers’ connections between beverages, health concepts, flavours and ingredients

Heart health, immunity support and energy are some of the most desired wellness benefits that consumers seek in beverage products of all categories.

Watch our webinar to learn more about how to identify consumer preference for wellness benefits in specific food and beverage categories and learn how to apply these insights to determine the ideal combinations of beverages, ingredients and benefits to create functional products that will win in the North American market.

Wellness in a bottle webinar

Learn more about healthy beverages

The information contained in this presentation represents Givaudan’s confidential information and current thought-leadership on these matters as they pertain to Givaudan’s products. However, the information contained in this presentation is not legal or regulatory advice, or otherwise a recommendation to the recipient and should not be relied on as such, and the presentation recipient is solely and exclusively responsible for conducting its own regulatory and legal evaluation on its consumer facing product labelling and packaging, including all claims the recipient makes as well as how the recipient decides to identify and disclose ingredients on product consumer-facing labels.