Explore consumers’ thirst for functional beverages, including beverages containing botanicals that support their health and wellness needs
Watch our webinar and discover the key elements to consider when designing a successful functional beverage, to reduce the guesswork and time to market.
Leveraging Givaudan’s proprietary consumer insights in this area, learn about consumers’ connections between beverages, wellness benefits, flavours, and ingredients, and hear from our application and ingredients experts about the technical considerations when formulating products that will win in the market.
Watch the teaser below to learn more about functional beverages.
Enhance your understanding of what consumers want and expect when it comes to functional beverages. Watch and learn how you can make your next product perform well with your target consumers.