Customer Foresight: looking beyond the horizon
Leveraging big data, artificial intelligence (AI), and deep expertise to anticipate the future of food.
The food and beverage industry is undergoing a transformative shift driven by rapidly changing consumer and customer needs.
From enabling the movement to more mindful and planet-friendly diets to helping consumers achieve their wellbeing goals, meeting these vast expectations requires a new kind of thinking.
Givaudan’s Customer Foresight leverages big data, artificial intelligence (AI), and our deep, proprietary food industry expertise to anticipate future challenges and consumer expectations. Weak signals lead us to potential scenarios and ultimately to new product experiences. As the platform continues to learn through AI, it will be able to provide actionable foresight that extends a decade or more into the future.
What is foresight?
Foresight is a forward-looking concept that combines insight and trends to anticipate and prepare for future developments. It is a proactive approach that involves detecting weak signals, identifying drivers of change and scenario planning that answer questions about what may or may not happen.
Futurescaping future of food experiences
An exclusive, co-creation process
Our Customer Foresight futurescaping platform
At the heart of Customer Foresight is a proprietary digital engine that empowers our experts to consider the future.
Customer Foresight is exclusively built in-house at Givaudan’s Digital Factory in Paris, France. Our team of experts, known as ‘futurescapers’, combine human expertise with AI and big data to refine, sort and cluster mass data into clear patterns. We then map them and create potential scenarios leading to specific ideas for new product experiences.
Foresight that spurs action
Imagine you’re trying to understand where juice beverages are headed in a specific emerging market, for a particular target consumer. Customer Foresight considers every aspect of the market – the region, country, segment, category, and brand dynamics as well as related or adjacent consumer and product attributes and movements. Our experts then use the platform to gain insight and foresight into any future food or beverage opportunities, resulting in true, actionable foresight.
Learn more about how we can use Customer Foresight to help co-create tomorrow’s food experiences.