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A Plant Attitude for body, mind and planet

Givaudan Story
  • Givaudan’s Plant Attitude
  • The co-creation journey
  • Consumer and Sensory Insights (CSI)
  • Application expertise in plant-based savoury and dairy
  • Choose your market
  • Integrated and innovative portfolio
  • Protein ecosystem
  • Global network
  • News and resources
  • Our plant-based professionals
Givaudan’s Plant Attitude
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The movement towards plant-based diets is a conscious decision to be part of the global food transformation. It is an attitude towards body, mind and planet. It is the attitude that your consumers have.  

Plant Attitude is our global approach to the alternative protein movement across all categories: plant-based meat, plant-based fish and seafood, and plant-based dairy alternatives.

Givaudan’s Plant Attitude offers access to an entire ecosystem of experts, technologies and an integrated portfolio specifically designed for plant protein products.

We provide a unique collaborative approach to co-create plant-based food experiences that meet your consumer's needs. From fundamental scientific understanding to holistic product design, we deliver delightful recipes addressing the taste, sense and nutrition challenges of plant-based applications.

Together, let’s drive the global transition to more mindful diets by creating diverse food choices.

The co-creation journey
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The co-creation journey

Givaudan constantly aspires to be our customers’ essential partner in the plant-based protein space. One way we make this a reality is through co-creation.

Together, we can develop the irresistible foods and tastes that delight consumers, stir memories and touch people’s emotions.

To help this, we surprise with our creativity inspired by discovery, innovation and insightful consumer understanding. 

    The co-creation journey

    Prepare

    1 • Prepare

    Everything we do always begins with the consumer. We carry out focused research to understand exactly what consumers are looking for, as well as identifying innovation opportunities and ideal brand positioning.

    Define

    2 • Define

    Before we begin to create, we identify a  gold standard, then we take the time to pinpoint the right ingredients, ingredient suppliers and process technology for the application, taking into account the latest developments in the rapidly evolving plant-based space. 

    Design

    3 • Design

    This step is all about colours, maskers, mouthfeel, taste tools, cooking cues and flavour profiles. Depending on the product, our experts will help you to find the best possible combination of these to meet your goals.

    Develop

    4 • Develop

    During the development phase, we focus on format customisation, structure and textural formation, and format stabilisation, combining your creativity with our expertise and technologies.

    Create

    5 • Create

    Whether you are creating from scratch or reformulating an existing recipe, our fast prototyping capabilities enable us to translate plant-based culinary concepts into prototypes in real time.

    Test

    6 • Test

    Testing is an essential part of the creation process. To make sure that your plant-based product hits the mark with consumers, we carry out both sensory panels and technical testing.

    Consumer and Sensory Insights (CSI)
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    Consumer and Sensory Insights (CSI)

    The key to creating successful plant-based products is knowing precisely what consumers are looking for. That’s why our CSI teams around the world work tirelessly to explore consumers’ changing preferences and priorities, helping us to stay one step ahead of trends and develop locally relevant, consumer-loved experiences.

    Find out what your consumers are thinking.

    Discover our latest insights

    Application expertise in plant-based savoury and dairy
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    Application expertise

    Application expertise in plant-based savoury and dairy

    Whether you are creating a dairy-free dessert or a meat-free burger, our application experts, culinary team and unique infrastructure are here to help with every step of your plant-based journey.

    With extensive experience in the alternative protein space, Givaudan understands the challenges and opportunities involved in creating plant-based products. 

    From sweet snacks to savoury dishes to functional beverages, our experts can help you to deliver the great-tasting, visually appealing solutions that consumers are looking for.

      Choose your market
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      Choose your market

      Meat alternatives
      Plant-based meat alternatives
      Fish and seafood alternatives
      Plant-based fish and seafood alternatives
      Dairy alternatives
      Plant-based dairy alternatives
      Functional beverages
      Nutritional beverages

      Integrated and innovative portfolio
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      Integrated and innovative portfolio

      Our integrated product portfolio is designed to help you create the plant-based foods of tomorrow: delighting the senses from taste to visual appeal, while enhancing wellbeing and satisfying consumer aspirations.

      Find your perfect solution.

      Learn more

      Protein ecosystem
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      Protein ecosystem

      Our extensive ecosystem is built on a strong community of innovators in the protein space. From big industry players to academia and start-ups, we offer our customers and partners the possibility to be closely connected, enabling leading innovation in alternative proteins.

      Discover our game-changing projects.

      Learn more

      Global network
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      Global network

      Globally connected to leverage all the local knowledge and expertise worldwide, our extensive network supports you in local, regional or global launches.

      Leverage a world of opportunities.

      Learn more

          News and resources
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          News and resources

          Learn more about Plant Attitude by exploring the latest plant-based news and innovations or browsing our resources.

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          Our plant-based professionals
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          Our plant-based professionals
            

              Laurence, Consumer Market Insights Manager    Claire, Senior Food Technologist    Kira, Sensory Scientist    Elena, Senior Scientist    Ruben, Application Scientist    Rae-Shann, Colour Specialist    Lydia, Protein Technologist    Walberto, Technical Group Leader    Panchali, Technical Director Savoury and Snacks    Marilen, Senior Development Chef

          Meet our experts and gain insights into the world of plant-based applications. Hear from our chefs, scientists and marketing professionals as they discuss what it takes to create winning plant-based experiences.

          Learn more

          10/12/2022