Creating tomorrow’s natural mind and energy solutions

What benefits motivate consumers to buy products targeting cognition?

• 31% of Japanese want to “clear their mind”
• 33% of Australians want to “improve focus/attention/concentration”
• 25% of Europeans want to “reduce the risk of disease like Alzheimer’s or dementia”

Cereboost® American ginseng for mind and cognition

Cereboost® is an extract of American ginseng that delivers powerful adaptogens for calming the mind and enhancing cognitive performance.

Five published papers have reinforced Cereboost®’s traditional use knowledge; for deficiency of qi and yin, dysphoria and tiredness, to help relieve restlessness and/or nervousness with clinical outcomes; in calmness, attention and memory improvements and better mood.

What kind of mood and relaxation support are consumers seeking from mood and relaxation products?

• 38% or Europeans expect it to “put them in a better mood”
• 35% of Japanese want to “reduce mental fatigue”
• 20% of Australians want to “improve their motivation”

Evening chamomile

Chamomile has been described in medical writings of ancient Mediterranean civilisations. The Egyptians dedicated the herb to the sun and worshiped it for its calming and healing properties. Greek physicians prescribed it for fevers and female disorders. Chamomile is also one of the “Nine Sacred Herbs” of the “Lacnunga”, an ancient Anglo-Saxon manuscript. Its most popular traditional use is through an infusion of dry flowers into hot water – about 1 million cups a day are consumed. 

Scientists have investigated chamomile’s impact on anxiety in clinical studies¹, and attributed its properties to a benzodiazepine-like hypnotic activity²^,³.

1. Amsterdam, J. D. et al. J. Clin. Psychopharmacol. 2009, 29 (4), 378-382.
2. Gyllenhaal, C. et al. Sleep Med Rev 2000, 4 (3).
3. Shinomiya, K. et al. Biol. Pharm Bull. 2005, 28 (5), 808-810.
     

Consumers are looking for more from sleep products than just helping them nod off at night

• 41% of Japanese are hoping to “wake up sharper”
• 20% of Europeans want to “look better physically”
• 14% of Australians want to “boost their immune defenses”

Cyracos® for a natural sleep experience

Cyracos® is a proprietary lemon balm extract that delivers natural relaxation and sleep benefits. Lemon balm has been traditionally used in herbal medicine to help promote sleep during periods of restlessness or insomnia due to mental stress.

Traditional findings are supported by Cyracos® specific studies showing Cyracos®’ ability to eliminate symptoms of insomnia and anxiety after only two weeks of consumption.