Enforcing our leadership in the natural and sustainable beauty sector
Givaudan Active Beauty unveils RitualEssenz™ Brazil, a new collection stemming from Brazil natural treasures, further promoting clean and natural beauty products.
Sustainability at the heart of the collection
The Brazilian rainforest is one of the biggest natural resources in the world. Its diversity of plant species is the largest on Earth with more than 75.000 types of trees and 150.000 species of higher plants in a square kilometre. Called ‘lungs of the world’, the amazon forest needs to be preserved. In a responsible and ethical approach following our ‘A Sense of Tomorrow’ sustainability approach, we have selected extracts with a sustainable supply from biodiversity, promoting science and innovation, while adding value to communities. We offer integrated solutions for the supply of natural ingredients on an industrial scale with traceability and sustainability. At the same time, we promote sustainable agriculture and forest management through partnerships, contributing to the generation and diversification of income in rural and forest areas. We also promote benefit sharing to support communities and families involved in the sustainable supply of raw materials from biodiversity.
A customer ready to go green
A 360° clean, natural and sustainable approach is requested by more and more consumers. Movement such as ‘forest bathing’ shows that nature is on demand. Today, people are not looking for ‘free from’ products, but actually for a positive vibe that natural and clean skincare products can give. Globally, 52%¹ of people take into consideration the ingredient origin and environmental impact when they buy personal care products and 92%¹ of the respondents show interest in clean beauty concepts for skin care products.
RitualEssenz™ Brazil, the natural value
The collection features three new botanical extracts from Brazilian biodiversity:
- RitualEssenz™ Brazilian Jambu from Sấo Paulo and Paraná areas can be seen as a natural Botox as it will act as local anaesthetic and mild muscle relaxant.
- RitualEssenz™ Brazilian Maté from the Santa Catarina and Paraná areas is a rich source of antioxidants, vitamins and minerals. It can be easily used in skincare and haircare formulas.
- RitualEssenz™ Brazilian Guarana from Bahia is a high source of energy, a perfect ingredient to fight fatigue and uplift your mood.
Melanie Duprat, Category Manager said: “This new addition to our portfolio is in symbiosis with our natural, clean and sustainable approach and we are thrilled to present it to our customers. Many continue to search for chemical-free products, and this claim is true to what the collection provides.”
¹ Givaudan - Clean and natural study, January 2019
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.5 billion in 2018. Headquartered in Switzerland with local presence in over 145 locations, the Company has almost 13,600 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 26 88 84 17