Givaudan Active Beauty launches Agefinity™, a natural biomimetic cosmetic active redefining skin ageing
Givaudan Active Beauty presents Agefinity™, our latest revolutionary cosmetic active enhancing the Y-zone – the face and neck area – by using natural ingredients and pioneering biotechnology to energise and reshape skin cells.
As the digital world continues to evolve, new ageing marks are also making their appearance in key areas of our physique related to the use of cellphones and smartphones. With over 65.8% of cellphone users worldwide including 35.8% smartphone users, Givaudan Active Beauty addressed this growing trend by crafting Agefinity™, a strong youth activator to ensure when consumers reload their phone, they’re also recharging the energy of their skin to get rid of wrinkles.
Romain Reynaud, R&D Director, said:
“This common lifestyle leads to a new beauty issue identified as ‘Text Neck Wrinkles’, the newest challenge brilliantly highlighted by our team of researchers. Their exceptional scientific research and results have influenced the creation of Agefinity™ which is inspired by nature and activated by biotechnology.”
Agefinity™ is a mannose-6-phosphate complex using a vegetal source and green chemistry to replenish the energy of the cells.
With multiple anti-ageing benefits, Agefinity™ can significantly reduce visible age spots (a reduction up to 2.1 times more efficient), neck (-32.5%) and crow’s feet (-11.5%) wrinkles, remodel the Y-shape of the face and reorganise skin matrix similar to younger skin.
74% of the panel found the skin on their neck firmer (vs 45% for placebo) and 84% felt convinced by the effect of the product at the end of the trial (vs 60% for placebo).
Together with its powerful anti-ageing and multi-functional properties, Agefinity™ brings a solution for consumers of all beauty brands who seek to win the battle of using their smartphones every day and taking care of their beauty at the same time.
To inspire the beauty industry, our formulation experts crafted S3D® Mystic, a powerful anti-ageing serum. Featuring Agefinity™, S3D® Mystic is mixed with Rose of Jericho extract, also called ‘resurrection plant’, and diamond powder. As a new gesture to the beauty routine, the serum quickly penetrates into the skin, leaving a light floral scent behind after application.
Customers have the opportunity to discover Agefinity™ and S3D® Mystic at our booth E50 and J38 during in-cosmetics global in Paris from 2 to 4 April 2019.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.5 billion in 2018. Headquartered in Switzerland with local presence in over 145 locations, the Company has almost 13,600 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact:
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417