Givaudan Active Beauty sets a new dawn for self-tanning with Vegetan® Evolve, at SCS Formulate
Givaudan Active Beauty introduces Vegetan® Evolve, the latest variation in the Vegetan® range
In a market worth EUR 467.4 million, with Western Europe and North America accounting for 80% of sales, self-tanning harbours many opportunities. Perception of self-tanning is positive and driven by social influences.
38% of UK self-tanning users say being impressed by someone's self-tan would encourage them to use a self-tan product. 28% of US consumers get spray tans, suggesting a desire for immediate results.
Social media doesn’t make an exception, with the #selftan and #selftanner hashtags being on the rise on Instagram. 58% of US female beauty buyers say they get encouraged to buy a certain sunless product they saw on social media posts.
Now that self-tanning has upped its game with a full array of products and textures delivering more and more natural-looking and Instagram-friendly results, it is time to aim even higher.
Vegetan® Evolve takes its origin in white biotechnology, already mastered by Givaudan Active Beauty for the production of the Vegetan® range (DHA). Born in a unique biorefinery platform near Reims (France), where circular economy is at the heart of business, Vegetan® Evolve enjoys a highly sustainable manufacturing process.
Vegetan® Evolve is based on erythrulose, which possesses the same properties as DHA, the reference molecule for self-tanning. It triggers the Maillard reaction and leads to the production of brown compounds, the melanoidins. These pigments, linked to the proteins of the skin, provide a tanning effect within hours, built to last. Thanks to a more controlled reaction with the skin, Vegetan® Evolve is ideal in association with DHA. It is an ally of choice to obtain the results consumers are looking for: long-lastingness, natural aspect, sun-kissed appearance and skin gentleness.
Our scientific studies demonstrated that Vegetan® Evolve results in a long-lasting and darker tan colour as well as in a more natural colour for the skin tan.
Céline Dinant, Formulation manager says: “A few drops of Vegetan® Evolve at the end of the formulation process and the self-tanning magic/alchemy operates in synergy with Vegetan®, Vegetan® FL and Vegetan® Premium Plus as to naturally embellish the colour and the radiance of your complexion. An ingredient to be discovered as soon as possible.”
To find out more about Vegetan™ Evolve, please visit our booth #621 at SCS Formulate 2018 on 13 and 14 November at the Ricoh Arena in Coventry, United Kingdom.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.1 billion in 2017. Headquartered in Switzerland with local presence in over 100 locations, the Company has more than 11,100 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417