“The hair is the richest ornament of women.” Martin Luther, German Professor of Theology.
The ultimate symbol of personality, hair requires special care due to its composition and the very different natures of each type. However, for everyone, hair reflects our individual health and beauty. Consumers’ expectations for products for their hair are growing rapidly to match their ever-increasing need for more healthy, beautiful hair.
They want more shine, suppleness, softness, no-frizzing and strong hair, able to resist the damaging effects of pollution and brushing.
As a solution, Givaudan Active Beauty is delighted to present its Under Control Spray to beautify, protect and moisturise every strand of hair, while maintaining its natural volume from the roots to the tips.
Featuring ResistHyal™, the first bio-active hair enhancer acting on keratin infrastructure to enhance all hair beauty features at once, Under Control spray is perfect combination of functions for protecting and beautifying the hair.
This 97% natural spray will make your hair significantly softer, shinier, more protected and will reduce frizz. Regular users of hair straighteners or hair dryers, Under Control Spray will transform all of your ‘bad hair days’ into ‘perfect hair days’ by ensuring that all areas of concern are treated.
This is because Under Control Spray, 2-in-1 pure water based fine mist with a delicate fragrance, has the ability to contain only one ingredient while ensuring seven benefits at once:
- Natural volume
Céline Dinant, Innovation Formulation Manager, remarks: “Considering that consumer are more and more interested in multi-functional and natural cosmetic products, we developed a very pure and natural formula dedicated to hair care that will bring multiple benefits, thanks to the powerful active ResistHyal™.”
Under Control Spray will definitely bring out the whole beauty of your hair to allow you to feel more beautiful than ever!
Come to discover it at in-cosmetics Global in London, Stand FF10.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high- performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417