Givaudan Active Beauty extends its hyaluronic acid range with the launching of a new active cosmetic ingredient called PrimalHyal™ Gold at Cosmetagora, stand 55-56, in Paris.
64% of our skin is made of water. This water content is constantly maintained in our skin by means of specific macromolecules, hyaluronic acid (HA) being the major one.
The skin barrier and its HA content can be negatively affected by age, leading to skin dehydration. This is why the #1 benefit expected by worldwide consumers from a cosmetic product is hydration, with a rising demand for even greater performance and long-lasting properties.
Due to its very high water solubility, it is complex to add HA, even under dry in powder form in oil based formulas such as make-up applications. Active Beauty is now offering PrimalHyal™ Gold: a new technological solution produced by means of sustainable manufacturing processes (biofermentation) which allows to incorporate hydrated HA in oil-based formulas such as pressed powders, body oils, suncare oils, lipstick, lip glosses, mascaras, balms and any anhydrous formulas.
Having a recognised expertise in HA, the research of Givaudan Active Beauty has bridged the gap between formulation needs for new oil soluble ingredients and active compounds. A specific molecular weight HA (<50 kDa) is incorporated into a micro emulsion to create PrimalHyal™ Gold.
It increases by +45% the amount of total water in lips and +50% of free water, whereas the placebo totally loses its efficacy after 8 hours.
Ophélie Bourgon, Marketing & Technical Support Manager, said: “Our PrimalHyal™ Gold is one of our latest innovation in hyaluronic acid in which Givaudan has a huge legitimacy. It is a real revolution for formulators working on colour cosmetics because it will enable them to create new range of products with aesthetic and care benefits. It reflects also our deep willingness to offer to our customers a new innovative product to inspire them to craft the end-products of the future.”
PrimalHyal™ Gold arises from the same technological basis than the recently launched self-tanning ingredient Vegetan™ Gold, the Sepawa 2016 Gold innovation award. Both of these ingredients offer new opportunity for the cosmetic brands to imagine new range of products with gorgeous texture and noteworthy benefits for the end-consumers. Let your imagination run wild!
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high- performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417