Givaudan Active Beauty is delighted to announce its DHA range of products was fully approved as vegan, meaning products are GMO free, not tested on animals, and do not contain any animal products or derivatives.
The dihydroxyacetone (DHA) molecule is the reference active ingredient for self-tanning in the beauty market today. Innovation in cosmetics resulted in the development of this self-tanning agent responsible for giving consumers a natural sunless tan.
The industry for UV-free self-tanning is booming and continues to grow. Givaudan Active Beauty is one of the world leaders in sustainable production of DHA, and has created a full and effective range of this cosmetic ingredient including different types of formulation compatibilities, cosmetic applications, and different aspects such as liquid and powder, which are now vegan-approved.
The vegan trend is thriving in the Beauty and Personal Care industry as younger generations are the influencers requesting products that are safer for their skin. This target group is more socially conscious and is driven by ethical, sustainable or environmentally-friendly products.
To meet the changing demands of consumers, Givaudan Active Beauty will begin integrating the vegan approval stamp to its wide range labels, which is fully in line with our health and wellness pillar of our 2020 strategy.
Givaudan Active Beauty is presenting during the SCS Formulate in Coventry, UK, on 14-15 November, booth 228. Discover our DHA range including Vegetan® Gold, the first oil compatible DHA, Vegetan® Life, the UV-free hydra-tan active, and Vegetan® Premium Plus, the smart self-tanner.
Join us to learn more about our range of products and the vegan self-tanning trend.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high- performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417