Givaudan Active Beauty to launch BisaboLife™, the sustainable biotech (-)-α-bisabolol at in-cosmetics Asia 2017

“Look deep into nature, and then you will understand everything better,” Albert Einstein.

Drawing from natural resources to bring beauty to the world, Givaudan Active Beauty presents today its latest sustainable molecule called BisaboLife™, produced by an exclusive fermentation process.

BisaboLife™ is fully bio-sourced and takes care of sensitive skin and scalp by fortifying and soothing the skin while restoring its comfort. It also reduces skin redness by offering an instant soothing action in a post shaving application (-81% versus placebo, clinical test).

BisaboLife™ is strictly identical to the plant active isomer of (-)-α-bisabolol, which is known for its anti- inflammatory, antioxidant, mildly astringent and healing properties.

Consumers are more interested in integrating health and wellness into their daily lives. Younger generations, such as Millennials, are increasingly mindful about what products they prefer and expect brands to fully integrate health, beauty and sustainability in their product offerings. BisaboLife™ is an innovative solution to enable brands to meet these demands from consumers. It adds to the many other initiatives in the fragrance division where we also leverage white biotechnology to create sustainable ingredients.

BisaboLife™ has unique success factors

Frédérique Lafosse, Head of Strategic Projects, said: “As we continue to explore the possibilities of white biotechnology, BisaboLife™ is a perfect example of how we innovate and inspire the beauty market. We have gone beyond existing chemical or plant sources of bisabolol, to offer a new renewable solution that will help brands develop new fully natural formulations expected by consumers.”

At in-cosmetics Asia in Bangkok, visitors will get the opportunity to uncover the latest formulation crafted by our experts called “Handsome cream” to feel the powerful benefits of nature on their skin while enjoying a delightful moment of soothing with BisaboLife™.

To find out more, we invite you to visit us at in-cosmetics Asia, stand L60, and to discover the story of BisaboLife™ on https://youtu.be/Wcq7U6XkVjk.

About Givaudan

Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.

About Givaudan Active Beauty

Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high- performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.

For further information please contact

Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417
E pauline.martin.pm1@givaudan.com