Building capabilities for customer needs
The world is changing quickly and companies like ours need to make the most of the opportunities that emerge. It is not just a matter of identifying new high growth markets, but acting quickly – and as we’ve done for decades, we continue to do so.
About 60% of our capital expenditure is already being spent in such markets, where we are building new flavours facilities or expanding our existing production plants and commercial presence. In China and India, for example, we constantly strive to be closer to our customers and meet consumer demands:
Offering new horizons
We are perfectly placed to meet the rapidly growing demand of customers and consumers for new taste and flavour experiences in the large and dynamic market that is China. In 2014, we opened a new flavour creation centre in the Sichuan province city, Chengdu and in 2015 the opening of our new world-class savoury flavours manufacturing facility in Nantong enables us to target flavour development more closely to meet consumer preferences. The new plant strengthens our capabilities in savoury and culinary flavour blends, snack seasonings, spray dries and process flavours. Givaudan has held operations in China for over 25 years; this CHF 50 million investment shows a clear and continuous commitment to a significant high growth market, and customers in China and across the Asia Pacific region will benefit from faster access to our innovative flavour and taste solutions.
Meeting local demands
India gives us a great opportunity to respond to an exciting market that demands both longstanding authentic local tastes and quickly evolving and changing taste demands. With a CHF 55 million investment in a new state-of-the-art flavours manufacturing facility at Pune, expected to open in 2018, we are committed to providing differentiated solutions for local market needs. It also shows our continued commitment to collaborate closely with customers in Asia Pacific. The investment builds on our 50-year heritage of operations in India and will enable customers from across the sub-continent to benefit from faster access to our flavour solutions. It will boost our capabilities in liquids compounding, powder blending, emulsions, process flavours and spray drying in India.
The Pune facility follows the opening of our Flavour Innovation Centre in Mumbai in 2013. This creation centre successfully brings sensory science, flavour science and foodservice expertise to our customers from within India.
With these and other investments in both production and creative facilities, we are perfectly placed in high growth markets to meet the fast-growing, fast-changing demands of customers and consumers for new taste and flavour experiences.