Expressions Parfumées: Expanding our reach
The acquisition of Expressions Parfumées is in line with our ambition to strengthen our reach to local and regional customers and offers our customers a wider range of customised solutions. The French fragrance creation house, founded in Grasse in 1982, is a pioneer of natural fragrance compounds and offers its NATCO® range of perfumes designed to adapt to any production labelled ‘organic’.
Expressions Parfumées will be managed as an independent entity within the Fragrance Division, maintaining the brand while benefiting from Givaudan’s unique ingredients and sourcing network. A few months after the deal was completed, Givaudan announced a CHF 20 million investment in Expressions Parfumées’ facilities in Grasse to expand and modernise the R&D laboratories as well as the production facilities with new robotics and digitalisation of operations. The investment will support the strong growth ambitions with local and regional customers as well as expanding the NATCO® range of fully natural fragrance compounds.
Givaudan’s heritage is deeply rooted in Grasse with distinguished perfumery dynasties such as Roure and Chiris, and so the acquisition of Grasse-based Expressions Parfumées neatly takes us back to our origins, 250 years on.