From indulgent cakes and biscuits to healthy, plant-based yoghurts, consumers love vanilla. But they’re also increasingly looking for more natural solutions that do good and feel good for body, mind and planet.
The market for natural solutions is growing all across Europe. Based on Givaudan’s deep market research, consumers not only think natural products taste better than synthetics, they’re also willing to pay more for them.
Experience our latest innovation in naturals
Using proprietary technology, we have developed a new source for vanillin that uses sucrose to produce another natural solution. This solution offers the same properties as the standard for natural vanillin, which is produced from rice.
A full range of solutions with the most relevant taste profiles
Givaudan’s unique consumer insights, combined with our unparalleled expertise in taste, flavours and technology, means we offer a full range of solutions with the most relevant taste profiles for the market.
From vanilla extracts and natural vanilla flavourings (95/5) to NI vanillin and flavourings, we can help you develop great-tasting vanilla experiences that consumers love.
Discover our latest consumer sensory insights and learn more about how we can co-create great-tasting natural vanilla solutions that do good and feel good for body, mind and planet.