The demand for plant-based dairy is growing rapidly, as consumers move away from animal products
Consumer preferences are changing
Consumers who purchase plant-based dairy, like soy, almond or oat products, once represented a niche market. Not anymore. Interest in plant-based dairy is booming across Europe, Africa and the Middle East as more and more consumers focus on health and wellness and consider the environmental impact of their purchasing decisions.
While consumer preferences can differ widely, taste is the main factor when deciding which products to buy.
Exploring the plant-based dairy boom
In early 2020, Givaudan conducted a study with 1,800 consumers across Europe, Africa and the Middle East to explore the plant-based dairy boom. This has enhanced our understanding of who consumes plant-based dairy, what they’re looking for, the motivations behind their purchases and how COVID-19 has accelerated this trend.
We’ve summarised our findings in a consumer insights paper, which is available for download.
Helping you create delicious plant-based products
With our extensive consumer insights, culinary expertise, and technical know-how, we can help you create delicious plant-based products from start to finish. Contact us to learn more.