The value of a virtuous circle
Innovation grows best in environments that are nurtured and developed. The allure of the essential oil ylang ylang inspired Diptyque to create a new scent: a great example of the ‘virtuous circle’ of responsible practices.
On the island of Mohéli in the Comoros archipelago, Givaudan has worked with a local producer with many generations experience, producing and exporting aromatic plants from the Comoros to improve the quality of the prized ylang ylang essential oil. The harvest of these fragile blooms is closely overseen. By implementing best practices and offering technical support to local growers, the resulting quality is impressive.
Diptyque was inspired by these beautiful-quality blossoms to create a new fragrance. Eau Mohéli was launched in 2013 and contains generous quantities of pure ylang ylang essential oil. Developed by Olivier Pescheux, Givaudan Senior Perfumer, this is the first time that the floral has been showcased in this way by Givaudan.