To bring consumers quality sensory experiences we provide products that require specific ingredients from all around the world. The journey of these ingredients is important to us, and with programmes and initiatives in place, we create traceability.
Many of our customers wish to know the full details of Givaudan’s supply chain: not just where an ingredient was manufactured or purchased, but right back to where a material was sourced or raised. This process, known as traceability, includes tracking, tracing, and predicting the location of a batch, its sub-components and raw materials throughout the supply chain.
Givaudan strives to balance customer demands with what we can currently provide in terms of sourcing and provenance data. This is outlined in our recently drafted traceability statement: “The assurance of the safety and authenticity of our flavours relies on the ability of Givaudan, as a producer, to trace the vendor provenance of, and to identify the destination of foodstuffs used in their production. This means that the traceability of any ingredient incorporated into our products at all stages of our production, processing and distribution must be established, together with the identity of businesses to which our products have been supplied. We make this information available to national authorities on demand.”
Our traceability activity has been on-going since 2010. Givaudan is concerned with both operational and sustainable traceability: the first is based on food law, and the second, which we are currently expanding upon, is on the ‘farm to fork’ principle.
As a supplier of flavour ingredients, we are keen to provide traceability data for both animal and crop-based products for product families selected according to three criteria: sensitivity, customer needs and our ability to make a difference in the supply chain.
In 2013, we ran a traceability workshop with a key customer who was invited to share their requirements and, in turn, they learned about Givaudan’s own challenges. In the same year, we established a dedicated cross-functional traceability team encompassing the Quality, Regulatory, Sustainability and Procurement departments.
Maro, Sustainability Manager Flavours, explains the importance of the traceability team: “We wish to establish a systemic approach to traceability, prioritise our actions and proactively reduce risk. Our aim is to be able to collate information in a structured way to ensure fast response times to crises or to customer concerns.”
Maro goes on to explain why traceability is so important to Givaudan: “Givaudan doesn’t just sell a flavour, we also offer a quality management service behind everything we do. As the industry leader, we must demonstrate the best possible quality management, regulatory and sustainability processes as part of our service.”
He concludes: “Everyone benefits from traceability: it not only improves food safety but enhances purchasing and quality, as we can ensure that we source and receive the best quality. Our new traceability project means that all information will be shared across departments via tools that everyone will be able to access.”
When customers, consumers or suppliers have questions about the providence of our ingredients, our traceability efforts help us to provide the best answers.