engage your senses

Story Archive

Peppered with possibilities

Givaudan’s ability to delight consumers with innovation often applies the principles of Green Chemistry. A good example is our solution to replicate the aroma of the jalapeño and green bell peppers.

Healthier choices, rich in possibilities

TasteSolutions® Richness is helping customers to recreate the taste of homemade cooking, in healthier processed dishes.

Cultivating a flourishing future for patchouli

Givaudan has set-up two new patchouli sourcing models, to monitor and collect this essential raw material at source.

Palm oil: is a sustainable solution on the horizon for palm?

Sourcing palm oil responsibly is an issue that is of the utmost importance to Givaudan, and 2014 saw positive developments on several fronts.

Speaking for suppliers

Givaudan invited to present at key events hosted by AIM-PROGRESS and Unilever.

Can a face cream save the planet?

From face creams to new fuels, the fascinating world of natural bioscience holds exciting potential for the future.

Doing more to impact less

2014 saw another strong set of results against our 2020 eco-efficiency targets.

Givaudan’s journey through China

China has seen unprecedented change in modern times, as its economy has blossomed to become one of the world’s most dynamic marketplaces. Givaudan is perfectly placed to meet the quick-growing demand of customers and consumers for new taste and flavour experiences.

Making the world a healthier place to eat, drink and live

Givaudan is helping to create a healthier world, with the need for less fat, sugar, salt and MSG in our customers’ products.

Big Apple, Big Event: Givaudan’s Chef’s Council 2014 gets fresh in New York City

The world’s freshest flavours presented in a single kitchen.

Imagine having 4,000 flavours on the tip of your tongue

What does it take to bring the world’s most exciting flavours to our customers?

An invitation to find yourself in Selfridges’ Fragrance Lab

Selfridges, London, invited people to enjoy a groundbreaking new way to shop for fragrance as part of its Beauty Project in summer, 2014. In a unique association with Givaudan, The Future Laboratory, and Campaign, the store offered an experience that was as immersive as it was entertaining. Customers were profiled online or in-store and then invited to follow a multi-sensorial audio-guided path that even entered the iconic Selfridges windows.

Perfumery needs naturals

Our Innovative Naturals programme reinforces the sustainability of our business. Talk about perfumery and natural essential oils come immediately to mind. They have inspired perfumers for centuries. However, in an evermore crowded world that needs feeding as well as fragrancing, some of our perfume ingredients need protecting.

Making scents of a changing world

Brazilians and Mexicans are scent seekers open to a wide range of olfactive experiences. In Russia, designer perfumes continue to be a sign of status, while in China, women wear men’s perfume and men wear women’s. Each of our 4,500 fragrance employees is tuned to what consumers want… and we invite our customers to listen in too.

Discover the science behind our sense of smell

Uplifted, nostalgic, comforted… our brains are hardwired to translate the different smells that we come across daily, into feelings. That’s because our noses rapidly send signals into several areas of the brain. What two areas are these? Of all the senses, smell is the most directly connected with memory. John, one of Givaudan’s leading neuroscientists, explains how, by understanding the science, perfumes can be designed to soothe or to stimulate.