Discover the science behind our sense of smell
Uplifted, nostalgic, comforted… our brains are hardwired to translate the different smells that we come across daily, into feelings. That’s because our noses rapidly send signals into several areas of the brain. What two areas are these? Of all the senses, smell is the most directly connected with memory. John, one of Givaudan’s leading neuroscientists, explains how, by understanding the science, perfumes can be designed to soothe or to stimulate.