engage your senses

Givaudan blurs lines between food and function at Expo West with expanded portfolio from Naturex

26 February 2020

In everything from shopping carts and supplements to sports drinks and restaurant menus, today’s consumers are looking for plant-based foods and products that reflect their healthy lifestyles.

Givaudan is showcasing its ability to answer these demands at this year’s Natural Products Expo West through plant-based product concepts that increase the appeal of meat substitutes and add tangible wellness benefits to food products.

Vegetarian burger

The perfect plant-based protein

Taste, texture, colour, mouthfeel, flavour and nutritional profile: these are just a handful of the many parameters involved in creating a truly tasty plant-based, consumer-friendly centre-of-the-plate product. By combining its leading product technology and application expertise in this area with Naturex’s natural ingredients, Givaudan is poised to offer powerful integrated solutions for meat substitutes that are entirely plant-based.

During Expo West 2020, the Company will be launching a new line of natural red colours designed specifically for meat substitutes: Vegebrite™ Veggie Reds. This new line promises to deliver a better consumer preparation experience, introducing meat-like red colour to raw plant-based patties that then turns brown when cooked.

    Visitors to the booth will be able to see Vegebrite™ Veggie Reds in action and experience the new look of plant-based protein in a mini-burger concept. In addition to the authentic appearance, they will also be treated to an authentic “real meat” flavour experience, enabled by the careful application of Givaudan’s natural beef, umami and soy masking flavours.

    Wellness and relaxation with botanicals

    With its newly approved GRAS status, Naturex has broadened the market for turmeric-based foods and beverages. Its highly bioavailable and versatile turmeric extract, Turmipure Gold®, will be highlighted at Expo West through two enticing applications: a ginger yogurt and a chai latte, both featuring Turmipure Gold® extract. Both applications will contain a single, effective 300mg dose of the extract, which delivers the same amount of curcuminoids to the blood as 1,922mg of standard turmeric (containing 95% curcuminoids), further demonstrating its high applicability in a variety of concepts. In addition, Naturex will showcase its deep expertise in botanicals with the introduction of its new range of brewed herbal tea concentrates for mood and relaxation. These products will be highlighted in a prickly pear and hibiscus relaxing mocktail, naturally flavoured by Givaudan.

    Santiago Vega, Director of Marketing, Nutrition & Health, North America, says: “We’re excited to be able to offer complete plant-based solutions from the ground up. The consumer experience starts with visual appeal from natural colours. A selection of natural ingredients then works together to provide the right taste, texture, and mouthfeel, while our natural preservation solutions maintain product stability throughout shelf-life. And finally, our botanical extracts can add a wellness appeal to functional food and beverage brands looking to attract health-minded consumers.”

    The Company will be welcoming visitors at booth #735 during Expo West 2020, 3-7 March in Anaheim, California. For more information, visit: https://www.naturex.com/ExpoWest-2020


    About Givaudan

    Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 6.2 billion in 2019. Headquartered in Switzerland with local presence in over 180 locations, the Company has over 14,900 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.

    About Givaudan Flavours

    Givaudan’s comprehensive knowledge of local flavours, extensive global footprint and strategic insights enable close partnerships with customers wherever they may be. With a customised approach to product creation, the Flavour Division is a powerhouse of knowledge, innovation and creativity equipped to surprise customers and consumers with fresh, unique ideas and solutions. Givaudan creates lasting flavour and taste experiences that touch emotions across key segments including beverages, sweet goods, savoury and snacks; regardless of product category Givaudan’s passion is to make food and beverage products taste delicious. We invite you to ‘engage your senses’ and learn more about Flavours at www.givaudan.com/flavours.

    About Naturex, part of Givaudan

    Naturex, acquired by Givaudan in 2018, sources, manufactures and markets natural specialty ingredients for the food and health industries. Naturex’s portfolio includes colours, natural preservation ingredients, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers switch to natural ingredients and create healthy, authentic and effective products. The success of the company is based on a strong commitment to sustainability, continuous innovation and the talent of its people. Naturex was founded in 1992 and is now part of Givaudan, the global leader in the creation of flavours and fragrances. Naturex invites you to discover more at naturex.com.


    For further information please contact

    Eve Landen, Media Manager Givaudan Flavours
    T +33 4 9023 7020
    E eve.landen@givaudan.com