Givaudan Active Beauty explores new avenues with vegetal by launching K-phyto™ [SC] Camellia and K-phyto™ [PP] GHK
Crafted by Green biotechnology, these two new active ingredients are dedicated to hair and skin care, respectively
After one year of partnering with the South Korean beauty innovation company, BIO-FD&C Co., Ltd., the leading company in plant cell culture, Givaudan Active Beauty unveils two new active ingredients crafted by Green Biotechnology. Inspired by the latest K-Beauty trends, K-phyto™ [SC] Camellia is an extract of plant stem cells designed to address dry scalps and dandruff, while K-phyto™ [PP] GHK is a phytopeptide aimed to reduce skin sebum production.
Mathias Fleury, Global Category Manager for Biotechnology Actives said: “The exclusive partnership with Bio FD&C leverages the untapped power of plants through stem cell cultures and unique phytopeptides. It allows our experts to offer innovative natural and reliable solutions for hair and skin care issues such as dry scalp and oily skin, while protecting our planet.”
K-phyto™ [SC] Camellia, to rebalance itchy and flaky scalp
A dry and itchy scalp is a global hair condition to solve. If 26%¹ of US adults have hair concerns related to dryness, 41% of Brazilians show an interest in trying scalp care treatment products. In APAC, botanical claims drive haircare new product launch by 70%¹ with popular ingredients such as Camellia (also known as Tsubaki).
K-phyto™ [SC] Camellia is a powerful active obtained from Camellia phytoplacenta cells culture. By using plant cells culture, our scientists have been able to isolate and replicate these cells from a Camellia flower (traditionally used in Asia for its scalp care and hair conditioning properties), originating from the famous Korean Jeju Island, without endangering Nature’s resources. This unique active will increase the scalp moisture content, up to +13.8%, reinforce the epidermal cohesion of the scalp keratinocytes, resulting in a reduced number of dry flakes and dandruffs down to -33.6%, and significantly soothe the scalp, with a reduction of its erythema down to -6.6%.
If K-phyto™ [SC] Camellia offers major benefits in one week, it also delivers great results after just one single shampoo application, restoring hydration, improving soothing and reducing flakes better than the placebo conditions, for a perfect instant gratification effect.
K-phyto™ [PP] GHK, the phyto-boosted peptide for oily skin
Oily skin is a frustrating condition that can affect consumers’ self-confidence, especially in today’s focus on maintaining a “picture-perfect image”. Both female and male consumers are seeking solutions for this common skin complaint leading to acne. 50%¹ of 20-24 year old Chinese have experienced acne in the last six months and 43%¹ of 18-24 year olds Americans use acne products at home.
K-phyto™ [PP] GHK is an innovative molecule that combines the best of botanicals and peptides to act on sebum production’s mechanisms. Thanks to the phytopeptide technology (combining a peptide with a natural phytochemical molecule), it offers a full set of actions, starting with preserved antioxidant and anti-ageing activities compared to the initial molecules (caffeic acid and matrikine GHK). Clinical studies have shown significant benefits (versus placebo) on reduction of the facial sebum production in just 2 weeks (-35.5%), with an even more impressive efficacy after one month of use (67.5%), up to five times better than placebo.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 6.2 billion in 2019. Headquartered in Switzerland with local presence in over 180 locations, the Company has over 14,900 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Operational Marketing & Communications Manager
T +33 3 2688 8417