Givaudan Active Beauty to launch RitualEssenz™ TCM, a new natural and inspirational beauty range
Rooted in Traditional Chinese Medicine, this selection of natural botanical extracts offers new potential for beauty brands to craft inspiring products.
Traditional Chinese Medicine (TCM) is based on the founding principle of balancing energy flows by using plant extracts to treat specific health issues.
Inspired by this ancestral science, Givaudan Active Beauty presents RitualEssenz™ TCM, an inspirational health and well-being beauty range to reconnect people with nature.
RitualEssenz™ TCM extracts have been designed by modern and qualified TCM doctors using the main preparation method called the "Tea Pot Principle," where natural materials are brewed and extracted together, creating a homogeneous and harmonic blend.
The RitualEssenz™ TCM range has been crafted following the fundamental Five Elements rules of TCM (Wuxing), to fulfil consumers’ requests for natural extracts rooted in local traditions. A first set of seven blends obtained from iconic TCM flowers and plants will be launched, including:
Fabrice Lefèvre, Innovation and Marketing Director, said: “There is a deep consumer expectation to reconnect with nature through their skincare products by using natural ingredients they can trust. The RitualEssenz™ TCM line is an inspirational range developed by Givaudan Active Beauty with the best Chinese experts to bring more natural and sustainable ingredients to the personal care market, leveraging ancient traditions to engage consumers.”
During Suppliers’ Day in New York, Givaudan Active Beauty will showcase a dedicated formula called “Vital’boost”, featuring Qi energy and a RitualEssenz™ TCM vegetal extract. It’s an energizing cleanser allowing consumers to start their day with a wave of freshness and vitality…naturally!
To find out more, we invite you to visit us at stand 803.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.1 billion in 2017. Headquartered in Switzerland with local presence in over 100 locations, the Company has more than 11,100 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.
For further information please contact
Pauline Martin, Global Communications & Events Manager
T +33 3 2688 8417