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Behind the scenes with Givaudan at Food Innovate 2017

Bringing the world’s leading food and beverage brands together in Amsterdam from 22 to 24 May, Food Innovate 2017 provides a great opportunity to share insights and be part of the conversation that drives the industry forward. As a key partner in defining tomorrow’s consumer needs, trends and tastes, Givaudan will be sharing its expertise within the wider industry discussions and taking the chance to learn more from our customers and partners.

Inspiring insights from innovative companies

The Food Innovate Summit is a superb platform for discovering inspiring new product ideas and the latest market trends, from some of the best-known food and beverage brands on the planet. This year, the summit focuses on ways to align the industry’s products and future projects with shifting consumer demands, such as the current health and wellness trend.
Read more about the Food Innovate Summit

Givaudan in the spotlight

Givaudan will be present throughout the event, with tasting sessions on beverages and biscuits with reduced sugar application at our booth. Unlocking the full potential of foods with reduced sugar, without compromising on taste, is one of Givaudan’s key goals. We are keen to show the industry what we can achieve in the field and provide inspiration for the future – both for our customers and for end consumers.

Forward-thinking flavours: An expert’s view

Christian, Head of Creation & Application at the Centre of Excellence Flavours, will be sharing his experience and expertise with a speech entitled ‘The future of sugar reduction’. Part of the ‘Innovation and Technology’ section of the event, Christian’s presentation will explore the challenge of offering consumers foods and beverages that are healthier than ever, yet still provide the same great tastes.
Read the interview with Christian talking about the innovation trends, industry challenges and consumer expectations

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