Fighting malodour in developing markets
Our scientists and Consumer Market Insights team are collaborating to further our expertise in understanding how bathroom malodours in developing markets are perceived and impact people’s lives.
The malodours from bathroom environments in private homes are analysed in our Sensory Centre of Excellence at Ashford in the UK. Here, gas chromatography and olfaction are used to identify the key malodour components and the knowledge is used to build model malodours that then help us design and test fragrances as well as technologies for home care products. This work deepens our understanding of the malodour problems faced by different lifestyles and cultures, and ensures that our fragrance solutions address targeted consumer needs.