Givaudan, your natural partner
Givaudan’s expert flavourists bring you the very best of nature, offering many possibilities to delight and surprise consumers. Every flavour tells a story, which is why we are passionate about seeking out new ingredients that people love and taking them on new culinary journeys. From farm to fork, we engage with customers to identify the best solution for their brands and products – making Givaudan a natural choice for success.
Innovative by nature
Discovering our planet’s finest ingredients is part of our heritage, a legacy from our pioneering scientist, Dr Ernest Guenther, and his voyages of exploration in the 1930s and ‘40s. Today, our experts still travel the globe to explore raw materials at source and our flavourists continue their quest to offer you an ever-evolving selection of new, natural taste solutions.
Our heritage is built on naturals
Nature’s own raw materials are our richest source of inspiration, so over 90% of our science and technology resources in Flavours are focused on naturals. We use sustainable processes, including kitchen processes, natural conversion methods, fermentation, isolation methods and bioscience to produce our world-class range.
An ever-evolving range
Consumers are at the heart of our approach to flavours. Our global research teams track trends, conduct ethnographic studies and carry out detailed qualitative and quantitative research to understand consumers and inspire the next innovation.
Our unique FlavourVision® and consumer insight programmes enable us to gather data about attitudes and behaviours across different geographies, whilst our TasteTrek® and Givaudan’s Chef’s Council programmes provide fascinating insights and inspiration for future directions.
Secure and sustainable
As the largest global buyer of raw materials in the flavour industry, we take security of supply very seriously. We work tirelessly to ensure competitiveness and sustainability.
Wherever possible, we source directly from producers, developing exclusive farming partnerships and collection networks. In partnership with local suppliers and NGOs, we also implement social and environmental projects that support the communities from which we source. These types of projects, as well as our sourcing for shared value initiatives, contribute to the livelihoods of local producer communities and to improving traceability. For example, vanilla beans from Madagascar can be traced to the fields where they were grown.
Food safety and regulatory assurance are our top priority and we pride ourselves on understanding regulations and providing support in local and global markets. Our 120 product safety and regulatory experts, with knowledge of all facets of flavour regulations and certifications (e.g. halal, labelling, nutrition, allergens), will help you navigate the complexities and stay ahead of the competition.
Natural, sustainable and of the highest quality, Givaudan’s flavours will inspire the senses, delight consumers and drive brand preference. We are your natural partner for creating products that truly stand out.