In 2006 our first ever citrus TasteTrek® took place in the renowned groves of University of California Riverside (UCR) - the home of over 1,000 rare and commercial varietals, and a site that remains close to our hearts. So much so that in 2015, Givaudan completed a USD 1 million donation to fund the ‘Givaudan citrus variety collection endowed chair’, which helps support and maintain the Citrus Variety Collection.
TasteTrek® Citrus in the round
Every year, TasteTrek® Citrus embarks on sensorial adventures that inspire both our customers and experts alike. However, not all of our customers have the opportunity to travel with us in person to see first-hand the wonder of discovery in our partners’ citrus groves. Givaudan has created a 360° video, which brings to life the experience of exploring the citrus groves of our TasteTrek® Citrus programme.
Click and trek wherever you are
That’s why we’ve created the TasteTrek® Citrus 360° video. This groundbreaking audiovisual technology opens up a virtual world of exploration, and offers a variety of different viewing options.
For the most immersive experience the video has been optimised for the Samsung Oculus virtual reality viewer. When used with a Google Cardboard viewer this puts you right at the heart of our partners’ citrus groves, thanks to its ‘stereoscopic’ imaging – true virtual reality. We’ll also be offering customers complementary explanations of what they’re seeing, in some cases with samples that bring the aromas and flavours of TasteTrek® Citrus to life, to really ‘take them there’, in every sense.