Givaudan brings back real taste with the introduction of TasteSolutions™ Richness

Leading global flavour company Givaudan announced today the launch of TasteSolutions™ Richness, a new generation of flavours for the food manufacturing industry. The new technology includes a complex blend of taste and aroma components which work together to provide an authentic flavour profile for consumers, and offers a multi-layering of flavours beyond the traditional ingredients used in food service concepts, snacks and ready meals.

TasteSolutions™ Richness is a remarkable innovation in taste that brings the time dimension back to prepared foods – recreating the taste complexity from traditional cooking techniques achieved through slow cooking and multi-step cooking processes into a new flavour approach. These Richness flavours allow for the creation of prepared foods that retain the balance and authenticity of home-cooked dishes while meeting today’s demand for convenience. The offering applies principally to chicken and beef and will be expanded to include other key areas such as cheese, dairy and vegetables.

“This new technology ushers in a revolution in Givaudan’s taste capabilities, going beyond aroma to redefining the taste dimension as part of the flavour design,” said Laith Wahbi, Global Product Manager Savoury Taste at Givaudan. “In crafting a complex and multi-layered identity, we’re able to provide solutions that bring back the real taste experience at shelf.”

The timing of this launch appropriately coincides with Givaudan’s 2014 Chef's Council taking place this week in New York City as TasteSolutions™ Richness all started with inspiration and discovery from previous Chef's Council events. Focusing on the culinary exploration of taste, Givaudan chefs, flavourists and scientists have partnered with world-leading chefs, to investigate taste effects in food, and translate the experience from haute restaurant cuisine to convenience products. TasteSolutions™ Richness is a direct result of the learning gained through the ongoing collaboration with Chef's Council chefs, demonstrating Givaudan’s ability to continuously turn knowledge into tangible products and customer value.

“Richness involves recreating the taste matrix of food to provide a depth of flavour and mouthfeel consumers recognise,” said Nikki Karani, Global Marketing Head Savoury, Givaudan. “TasteSolutions™ Richness represents a real breakthrough in our Savoury capabilities and other areas as well. Consumers are demanding more sophisticated flavour profiles and through Richness we can now more accurately translate the culinary experience into soups, sauces or snack seasonings”.

The intense and complete taste experience provided by TasteSolutions™ Richness has also enhanced health and wellness innovation. By designing flavours with the added dimension of taste and Richness in addition to aroma, an intense, complete taste experience is delivered, particularly in low sodium formulations. As yet another exciting breakthrough development from the company, TasteSolutions™ Richness enables Givaudan to embrace all dimensions of the culinary experience in its flavour solutions, bringing back the taste of home cooking to convenience food.

About Givaudan
Givaudan Flavours is a trusted partner to the world’s leading food and beverage companies, combining its global expertise in sensory understanding and analysis and consumer-led innovation in support of unique product applications and new market opportunities. From concept to store shelves and quick serve restaurants, Givaudan works with food and beverage manufacturers to develop flavours and tastes for market leading products across five continents.

For further information please contact
Ashley Dodd, USA
Coburn Communication
T +1 212 536 9835
E ashley.dodd@coburnww.com

Kate Clough, non-USA
Instinctif
T +44 1869 353807
E kate.clough@instinctif.com