A core part of our sustainability management approach is listening and responding to our priority stakeholders. These are the people who affect our business or who are affected by it.
The feedback we receive from these stakeholders helps us understand their expectations, enables us to prioritise issues effectively and contributes to our overall sustainability strategy, as well as helping deliver against our combined sustainability goals.
We have identified six stakeholder groups which, at the moment, are of primary importance to our Sustainability programme. Examples of how we have engaged with these key stakeholders, on the topics most material to each group, are shown in our 2012 Sustainability Report.