A FRESH APPROACH TO CHICKEN
Our TasteEssentials™ Chicken flavour programme is developing breakthrough natural ingredients that really capture the nuances of the taste of chicken.
From the kitchens of Moscow to the restaurants of Mexico, we at Givaudan have been on a global journey of culinary exploration to make sure that we really understand everything about chicken. We have explored the regional cuisines in China and Japan and visited traditional and modern restaurants in Europe to help us identify and create the most natural, rich and authentic flavours possible.
From chicken stocks, soups and bouillons, to grilled, fried, boiled and roasted chicken dishes, we explored the chicken flavour universe – talking with 7,300 consumers in 14 countries as well as the world's leading chefs across four continents.
Our major investment into science and technology and the TasteEssentials™ programme has resulted in the creation of new and better performing ingredients. These ingredients are brought together to create breakthrough chicken flavours – capturing the essence, signature and aroma of chicken for all world markets.
Sensitive chicken flavour components are protected using PureDelivery™ – our proprietary encapsulation technology. This helps flavours to withstand rigorous food manufacturing techniques and reduces undesired reactions between flavours caused by external factors such as oxidation.
More and more, consumers are demanding healthier food options. That is why our range of ingredients includes natural, low-sodium, allergen-free and clean-label solutions. As well as health concerns, we know that good value for money has never been more crucial to consumers' lifestyles than now. Chicken-based menu items remain an economic and popular low-fat protein choice, whether dining out or eating in. For those choosing to prepare food at home, chicken-based ready meals and culinary preparations for chicken dishes are universally popular.
Universal appeal is, of course, very important, but we at Givaudan know that markets and preferences will inevitably vary from region to region. That is why we rely so heavily on our consumer insights programme during the ingredient development stage.
We have created a unique flavour language to help the company's flavour creation teams and customers identify which combinations are likely to succeed locally. This allows us to translate the needs of your brand and your consumers into culturally relevant products that will help you win in a crowded market.
For more information about TasteEssentials™ Chicken please contact us.