Our goal is to look at the flavours and ingredients being served today in some of the trendiest bars, to drive the innovation behind ready-to-drink cocktails and flavoured alcoholic beverages of tomorrow.

In our most recent adventure, we witnessed firsthand how leading master mixologists are using flavours in astounding new ways at seven of the most innovative bars in New York City – learning first hand 'what's hot' in the world of cocktails and staying ahead of the latest marketplace flavour trends.