FlavourVision™ is Givaudan's comprehensive Global Trends programme that distils our knowledge of consumers and the marketplace – beyond flavours – into an understanding of 'what's next' in the world of food and beverages, bringing to life the ultimate trends in flavours. It is our vision of the future, interpreting global consumer and market trends to provide inspirational insight into what's shaping the flavour horizon.

We have identified five 'mega trends' which show what drives consumers to move in certain directions according to their lifestyles and needs:

	Body and Soul products offer a more holistic approach in terms of total balance in mind, body and spirit. There is an emphasis on natural colours, textures and ingredients, with products focusing on health and wellness. Think organic, detox, energising. Imagine the delicate floral and mild peach flavour of an osmanthus flower tea – its calming and soothing elements bringing balance into one's stressful life.
	Individuelle is about personal style and personal taste. There is an emphasis on customisation. Giving consumers the all about me in the centre. Giving the consumers an opportunity to choose from a wide range of flavours and flavours aimed at specific market demographics are examples of how Individuelle is perpetuated in the market place. "All about 'me' in the centre – my interests, my style, and my choices."
	Pleasure Principals acknowledges the changes caused by the global economic situation, with the trend shifting from high luxury and extreme indulgence to smaller personal rewards and simple luxury. Consumers treat themselves in a smaller but still luxurious way with a 'less of the best' mentality. A simple everyday indulgence with a specialty ready-to-drink coffee in a dessert-like flavour such as a decadent dark chocolate with cherry and citrus top notes can bring you that simple luxury.
	Wonderlands is the essence of escapism and an invitation to unconventional new experiences. Would you try having dinner in a darkened restaurant, blindfolded, where the menu is prepared entirely by blind chefs? If not in the dark, how about dinner in the sky – literally? Wonderlands is about removing any preconceived boundaries and challenging the senses in every way possible. A flavour experience can transport you to the citrus groves of Italy for example – a beverage inspired by the feminnello lemon – one of the oldest Italian lemons – juicy, sweet, light, and floral.
	Retrospective is a booming mega trend which appeals to our consumers to rediscover past values. It is about returning to more trusted brands and products which instil a sense of security today's unstable economic climate. It appeals to ours sense of heritage and nostalgia, and gives comfort in its familiarity. Vanilla is one of the world's favourite flavours – with strong emotional attachments to the familiar like childhood and holiday memories. The warm and comforting flavours of vanilla keep us rooted during times of uncertainty and stress.

Our goal is to connect what is captured in these trends and insights into developing the global flavour horizon of tomorrow.