This year the ChefsCouncil™ is focused on the future of convenience food. Convenience food is commercially prepared food designed for easy consumption. Ready-to-eat foods, frozen foods, refrigerated meals, QSR (quick service restaurant) products are all examples.
Consumers are demanding more from their convenience food: more real, freshly cooked, great taste. To continue to be the essential, inventive and accomplished partner to our customers, we aim to stay one step ahead of this trend and identify the opportunities that will help them win.
ChefsCouncil™ is an opportunity for us to gain insight and inspiration from some of the best and most creative thinkers in the culinary world, to help rejuvenate convenience foods and build a world class convenience food offering.